Wednesday, July 2, 2008

Do I really need a new TV?

My neighbors just got a new TV and it's bigger than mine. I think I should get one at least as big as theirs, if not bigger. Although I don't need a bigger, better TV, I want one because it will give me a sense of status and satisfaction, even if just for a short time. In a matter of months, when there's a new line of TVs, I'm going to want to upgrade again. What do I do? The market has been expanding and evolving in order to accommodate for the needs of consumers. New products are constantly being introduced, some being completely new items the world has never seen, others being a slight upgrade that may or may not affect the performance. While not all products are essential to a person's well-being or survival, a good number of them appeal to a person's senses. Things that a consumer needs are sometimes confused with things that will bring convenience to the consumer. Advancements in technology and marketing schemes have blurred the line between a consumer's wants and needs.
A few months ago, I attended my friend's sister's wedding. When choosing a gift, my friends and I looked at their online Wedding Gift Registry and found a plate warming tray. Despite the fact that we decided to buy this as a gift, I still question the usefulness of the item. I thought while the tray is pretty neat, is it really needed? It can keep food on the tray warm, but will the newlyweds (who are only 24 by the way) cook very frequently and enjoy it to the fullest? Do they really need such a tray if they just finish your food before it gets cold? Will they have the time to sit down and enjoy every meal with the company of each other and the tray when both of them are working full time jobs?

On Monday 6/30, we discussed bottled waters in class. Many of us found it interesting how water is described and marketed, the different brands/types of water, and the packaging. Having worked at The Aggie Student Store, I witnessed the phenomenon of Smart Water. It cost $1.60 for a small, $2.25 for a large (the left and right bottles in the picture) compared to our less expensive waters that cost $1.15 for a small and $1.55 for a large. Smart Water alone was the single most purchased item in the store. Every week, our Coke Delivery guy would come in and restock our supply of Coke Products, Vitamin Water, and Smart Water. Smart Water needed restocking the most. He even told us one day he had to bring in seven cases of Smart Water to The Junction alone. I still cannot comprehend the whole concept of Vitamin Water. If I want water, I can purchase the cheaper Crystal Geyser. If I want Electrolytes, I can purchase Gatorade. While looking for more information on bottled water, I stumbled upon a CBS news article reporting bottled water was being sold at $55 a bottle. One of these products included Bling, a $40 bottle of water that costs more than Vodka.
These two items I described are things I would label 'luxury items'. These items are not necessary as there are cheaper alternatives. However, because they appeal to a person's senses, consumers still decide to spend extra money on them. The market has indeed been evolving to accommodate for a person's wants and needs. Before technology has been so advanced, people have survived just fine with their 'old fashioned' methods. However, technology keeps making things easier and attractive to people that they begin to think they must spend extra money on things really not quite essential to survival. The irony of all this is, while a person needs water to survive, they are willing to spend $55 a day for it because they want to.

2 comments:

Christopher Schaberg said...

This is a useful and spirited discussion of 'needs'. Yet I wonder about your conclusion, in which you state: "However, technology keeps making things easier and attractive to people that they begin to think they must spend extra money on things really not quite essential to survival." You cast "technology" as an active participant in this schema, as if technology has its own telos or intentions. This tends to displace responsibility or accountability from human beings, do you see what I mean? Do we really feel controlled by the whims of our 'technologies'? And if so, what are the problems with this feeling?

Arlenm said...

I thoroughly enjoyed reading this post. I especially enjoyed reading about the confused people that are paying an arm and a leg for water at the NY bars, when they can get water for free (nothing is free, but let’s ignore that fact for now). Who goes to a bar and orders a bottle of water for $30? That’s a waste of money. That being said, I’m not disgusted with these people in any way. They have a right to live their life any way they want to. If they start complaining about how little money they have, then I’ll get annoyed.

I feel that people these days buy things for the sake of impressing other people. They think that all their material possessions and what they eat/drink are reflections of how great they are. And they’re probably right. That’s probably the way that the majority of Americans see others. I know when I see a BMW, Lexus, Mercedes, or other high end car the thought goes through my head: “Important people.” Ok, that was an exaggeration, but you know what I mean.

How else can it be explained when someone reaches for the $2.25 Smart Water bottle instead of the $1.55 equally sized alternative? Why do people need a useless plate warming tray? Why do people need a 100-inch TV? Why do people need five cars?

Ok, no more ranting. It’s time to go shopping for that 100-inch TV.